Brand Factory | The Great Offline Denim Festival

Denim Festival

Denim Festival

Denims – once a workman’s overall, have come a long way and are now the must haves in any closet. From being a rugged fit for miners and laborers it has moved on to being the defining part of young urban rebels and has got acceptance as a formal wear for cool start up young things – think of the look immortalized by the legend Steve jobs walking on the dais for a product launch in a pair of Denims. What an Epic look!

Denims never fail to live up to any occasion and are a fall back when not sure of what to wear. For me, a pair of blue jeans and a white top is a simple yet perfect fall back for a formal or an informal occasion. And I love to team it up with a floral top for an evening party, or a hangout or a walk in the park.

The collection gets additions every season with latest trends and styles. The most recent ones are the distressed, honeycomb distressed, faded, ripped etc., that made into everyone’s closet.

Personally, I love the collection of my denims and still have the jeans I bought a decade back (though changing waist lines increase the While hoarding is fun for me, shopping for a perfect fit Denim Jeans is no child’s play and the biggest struggle is to find a place with a wide range of collections allowing me to pick from range of choices.

That’s where the saviors like the recent Brand Factory – The Great Offline Denim Festival come for the rescue.

What’s this The Great Offline Denim Festival?

It was a 3-day offline Shopping Festival offering all the Denim brands under one roof.

Modestly speaking one has to say it had all or most of brands of denims sold in India, giving us options to pick from all forms, fits, and colors to choose from.

Denim Festival

Denim Festival

Brands like Levis, Wrangler, Lee cooper, Jealous21, UCB… you name it you had them here. If at all I had a complaint, it was that they had me spoilt for the choice and I have to confess I had to struggle to pick the final. And of course how can I forget the icing on the cake which is getting the cool deals that only Brand Factory always offers, practically allowing me to double the number of pairs I thought I had allowance for. (wink..wink..)

On the upside, there is a certain pleasure that can be experienced only by shopping in person – one gets to touch and feel the fabric, try on various options, go with girl friends and take the silly selfies in the trial room(lol..) etc etc

That said, here are some pics from the 3 day Denim Festival

Denim Festival

Denim Festival

Denim Festival

Denim Festival

Denim Festival

And finally even the Brandfactory team –

Denim Festival

To sum up, I had a great time being at The Great Offline Denim Festival, giving me the perfect chance to refresh the wardrobe just in time for Spring / Summer

So, have you been to The Great Offline Denim Festival?  Which Denim brand made into your wardrobe?

Denim deals is back in all the cities this weekend starting 3rd June to 5th June. Experience the madness once again this weekend! 
Happy Denim Shopping to you!

Much Love

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